How to Sell on Amazon FBA UK: A Complete Guide for 2025

Expanding into Amazon FBA UK presents a powerful opportunity to grow your eCommerce business. With over 500 million monthly visitors on Amazon UK, it's a channel that experienced and new sellers alike should explore.

At Blue30, we provide specialist Amazon FBA prep services that help sellers like you navigate compliance, fulfilment, and scaling with confidence. This guide outlines everything you need to know about selling through Amazon FBA in the UK — including account setup, costs, VAT obligations, and success strategies.

Why Sell on Amazon FBA UK?

Selling on Amazon UK offers significant benefits, including:

• Massive audience reach – Over 500 million unique monthly visitors

• Top-tier international exposure – One of the top 3 global Amazon marketplaces

• Cross-border opportunity – Sell across five European marketplaces with one account

• Proven growth – 32% of Amazon sellers already operate in more than one marketplace

• Enhanced buyer trust – Customers prefer Prime-eligible products fulfilled by Amazon

  
  

How to Set Up an Amazon UK Seller Account

Choosing the Right Plan

Amazon offers two types of seller accounts:

• Individual Plan

  • No monthly subscription fee

  • £0.75 fee per item sold

  • Ideal for low-volume or first-time sellers

• Professional Plan

  • £25 monthly subscription fee

  • Access to advanced selling tools, the Buy Box, advertising features, and restricted categories

  • Recommended for sellers expecting more than 35 sales per month

    
    

Registration Requirements

To register for an Amazon UK seller account, you’ll need:

• A business email address or Amazon customer account

• A valid, chargeable credit card (international cards accepted)

• A valid passport or government-issued ID for identity verification

• Company registration details (including VAT number if applicable)

• A phone number and billing address

• A UK or international bank account for payments

  
  

Once your details are verified, you’ll be approved to begin selling.

How Amazon FBA UK Works

Fulfilment by Amazon (FBA) enables you to delegate order fulfilment to Amazon.

The process includes:

• Inventory management – You ship stock to Amazon’s UK fulfilment centres

• Order fulfilment – Amazon picks, packs, and ships customer orders

• Customer service – Amazon handles customer inquiries and returns

• Prime eligibility – All FBA products qualify for fast, trusted Prime delivery

  
  

FBA vs FBM: Key Differences

You can choose between FBA and Fulfilled by Merchant (FBM) for order fulfilment. Here's how they compare:

• Fulfilled by Merchant (FBM)

  • You store, pack, and ship your own orders

  • Requires in-house or third-party logistics

  • Suitable for custom or low-volume operations

• Fulfilled by Amazon (FBA)

  • Amazon handles all fulfilment, shipping, and customer service

  • Access to Prime customer base

  • Scalable and time-efficient for growth-focused sellers

    
    

📌 Blue30 Tip: FBA is preferred by most international sellers for its automation, reliability, and ability to scale. We support your journey with reliable, Amazon-compliant FBA prep services.

Costs of Selling on Amazon FBA UK

1. Selling Plan Fees

• Individual Plan – £0.75 per item sold

• Professional Plan – £25 monthly subscription

2. Referral Fees

• Calculated as a percentage of the item’s price (typically 8%–15%)

• Varies depending on product category

3. FBA Fulfilment Fees

• Flat fees based on the item’s size and weight

• Covers picking, packing, and delivery services

4. Storage Fees

• Monthly fee based on average daily volume (in cubic feet)

• Increased rates during Q4 (October–December)

  
  

📊 Helpful Resources:

• Amazon Revenue Calculator

• Amazon FBA fee schedule (Amazon Europe Rate Card)

  
  

VAT Compliance in the UK

Selling in the UK requires an understanding of Value Added Tax (VAT). Here’s what you need to know:

When VAT Registration Is Required

• You store goods within the UK or EU

• Your sales exceed the VAT threshold

• You're a non-UK seller shipping goods into the UK

  
  

UK VAT Rates (2025)

• Standard rate – 20%

• Reduced rate – 5% (applies to energy-efficient products, etc.)

• Zero rate – 0% (applies to books, children's clothing, and more)

  
  

Additional VAT Considerations

• Non-EU sellers may need a Tax Representative for VAT registration

• You must file returns and collect VAT where required

• Amazon offers VAT Services to assist with registration and compliance

📌 Blue30 Tip: We work with trusted VAT consultants to support your registration and ensure your FBA inventory remains compliant.

Researching What to Sell on Amazon UK

Identifying the right product is crucial for success on Amazon FBA UK.

Product Research Essentials

• Market demand – Use tools like Jungle Scout or Helium 10 to assess search volume and buying trends

• Competition analysis – Look for products with moderate competition and room for differentiation

• Profit margin – Calculate all costs, including product sourcing, FBA fees, VAT, and shipping

• Regulatory considerations – Avoid restricted or heavily regulated categories unless certified

  
  

Popular Product Categories

• Home & Kitchen

• Pet Supplies

• Beauty & Personal Care

• Sports & Outdoors

• Health & Wellness

  
  

📌 Blue30 Tip: Always validate demand in the UK separately from the US — seasonal trends, buying behaviour, and competition may differ significantly.

Selling Across Europe from the UK

Once you’ve set up your Amazon UK account, you gain access to the full European network, including:

• 🇫🇷 Amazon France

• 🇩🇪 Amazon Germany

• 🇮🇹 Amazon Italy

• 🇪🇸 Amazon Spain

Amazon European Selling Tools

• Unified Europe Account – Manage all marketplaces from one dashboard

• Build International Listings Tool – Replicate listings across regions

• Free translation services – Amazon auto-translates your product listings for each marketplace

  
  

Cross-border Fulfilment

• Your UK-based FBA inventory can fulfil orders from any of the five European marketplaces

• No need to hold separate stock in each country

  
  

📌 Blue30 Tip: We can prep inventory for EU compliance and multilingual labelling to streamline your pan-European sales strategy.

How Blue30 Supports Your Amazon FBA UK Success

At Blue30, we specialise in helping Amazon sellers navigate FBA requirements with ease. Our FBA prep services are designed to be fast, reliable, and 100% compliant with Amazon’s strict standards.

Our Services Include:

• Product inspection and quality checks

• FNSKU labelling and warning stickers

• Poly bagging, bubble wrapping, and shrink wrapping

• Bundling and kitting

• Packaging optimisation

• Storage and scheduled shipments to Amazon fulfilment centres

  
  

Why Choose Blue30?

• Expertise in Amazon FBA UK prep

• Fast turnaround with reliable communication

• Transparent pricing with no hidden fees

• Scalable services to support your business growth

• Personalised support tailored to your business needs

  
  

Final Thoughts: Is Amazon FBA UK Worth It?

For serious eCommerce sellers, the UK Amazon marketplace offers:

• High consumer demand and purchasing power

• Access to Europe-wide customers with one account

• Prime eligibility and fast fulfilment through FBA

• Infrastructure and tools that support cross-border growth

  
  

And with Blue30 as your UK FBA prep partner, you'll have the peace of mind that your products are compliant, well-presented, and ready to deliver.

Let’s Get Started

If you're ready to grow your Amazon business in the UK, Blue30 is here to help.

• 📦 Need compliant FBA prep services? We've got you covered.

• 🛠 Need help navigating VAT and logistics? We’ve got expert connections.

• 🚀 Want to scale confidently in the UK and Europe? Let’s partner up.

Contact Blue30 today to get started with your Amazon FBA UK journey.