How to Start an Amazon FBA Private Label Brand: Expert Tips + FBA Prep Guide by Blue30

Blue30
Jun 23
5 min read

Thinking about launching your own brand on Amazon? You’re not alone—and you're not late to the game either. The Amazon FBA private label model continues to be one of the most profitable and scalable ways to build an eCommerce business.

At Blue30, we specialise in FBA Prep services that help new and growing brands prepare inventory for Amazon’s fulfilment centres—safely, professionally, and in full compliance with Amazon’s strict standards.

Let’s walk you through everything you need to know to succeed with Amazon FBA private label.

🔍 What is Amazon FBA Private Label?

Amazon FBA private label is a business model where:
- You source a product from a third-party manufacturer.
- You brand and sell it under your own label.
- Amazon handles the storage, shipping, and customer service through its Fulfilment by Amazon (FBA) programme.
This is different from:
- Retail arbitrage (buying discounted retail items to resell)
- Wholesale (buying other brands’ goods in bulk)
- Dropshipping (listing items without owning inventory)
With private label, you own the brand and have full control over product quality, design, and marketing.

✅ Why You Should Sell Private Label on Amazon

Selling your own brand via Amazon FBA offers a long list of advantages:

✔️ Full Brand Ownership
- You control pricing, messaging, design, and long-term strategy.
✔️ No Brand Restrictions
- Unlike reselling others’ products, you avoid brand approval processes and restrictions.
✔️ Access to Amazon’s Brand Tools
- Use A+ Content, Brand Registry, Amazon Stores, Amazon Live, and more.
✔️ Higher Profit Margins
- Cut out the middlemen—source directly from manufacturers and set your own prices.
✔️ Better Buy Box Opportunity
- As the only seller of your product, you almost always win the Buy Box (essential for sales).
✔️ Product Customisation
- You can differentiate by improving features, packaging, and design.
✔️ Enhanced Listings
- Access to Enhanced Brand Content (A+ Content) for richer listings and better conversions.

⚠️ Challenges of Private Label Selling on Amazon

Before diving in, be aware of some risks:

❗ Higher Initial Investment
- Manufacturers often require Minimum Order Quantities (MOQs).
- Branding, design, and packaging costs add up quickly.
❗ Inventory Risk
- Misjudging demand can leave you with unsold (dead) stock.
❗ Quality Responsibility
- You're accountable for all quality issues and customer complaints.
❗ Branding Takes Time
- It takes effort to build trust and recognition with a new brand.
❗ Higher Stakes
- More money upfront = more risk if the product doesn’t perform.

🛠️ Step-by-Step: How to Build an Amazon FBA Private Label Brand

Here’s your bulletproof blueprint for getting started:

📌 1. Do Product Research

Use tools like Jungle Scout or Helium 10 to analyse demand.
Target these criteria:
- Price between £25–£55
- Minimum 300 sales/month
- Products with 4 stars or lower = opportunity for improvement
- Fewer than 500 reviews in the top 10 listings
- Small, lightweight, and not seasonal

📌 2. Test the Market

Set up social media accounts and build hype.
Test product designs or concepts via:
- Instagram polls
- Small focus groups
- Early prototype feedback

📌 3. Find a Reliable Manufacturer

Source from platforms like Alibaba, Made-in-China, or local manufacturers.
Compare:
- Price and MOQ
- Quality assurance protocols
- Communication and responsiveness
- Willingness to customise packaging and branding
Ask for:
- Factory tour videos
- Certifications (e.g., ISO, CE, FDA)
- References or past customer feedback

📌 4. Request Product Samples

Always test quality before placing a bulk order.
Check:
- Durability and finish
- Packaging
- Functionality
Use samples to plan photography and content as well.

📌 5. Build Your Brand Identity

Hire a professional designer to create:
- A logo
- Colour palette
- Typography and icons
Keep branding consistent across:
- Product packaging
- Product insert cards
- Amazon listings
- Social media pages

📌 6. Create a High-Converting Amazon Listing

Title: 100–150 characters, brand name + keywords
Bullets: Feature benefits, use cases, pain point resolution
Description: Keyword-rich, informative, clear
Images:
- High resolution (2,000 x 2,000 px)
- Lifestyle, product use, infographics
A+ Content (if enrolled in Brand Registry):
- Brand story
- Feature callouts
- Comparison tables
- Cross-promotions

📌 7. Set a Competitive Price

Target pricing between £15–£50 (ideal for private label success).
Benchmark against competitors.
Use smart strategies like:
- Psychological pricing (£29.99)
- Coupons or limited-time discounts

📌 8. Choose a Fulfilment Method: FBA vs FBM

FBA (Fulfilment by Amazon):
- Amazon stores, ships, and handles customer service.
- Ideal for scaling and Prime eligibility.
- You need to prep and label inventory correctly—Blue30 can help!
FBM (Fulfilment by Merchant):
- You manage inventory and shipping (or hire a 3PL).
- More control, but more logistics hassle.

📦 Why Use Blue30 for FBA Prep?

At Blue30, we help sellers like you avoid delays, penalties, and compliance issues by preparing your products for Amazon’s fulfilment centres.

Our FBA Prep Services include:

✅ Product inspection & quality checks
✅ Labelling (FNSKU, expiry dates, fragile warnings, etc.)
✅ Packaging (bubble wrapping, poly bagging, kitting, bundling)
✅ Compliance with Amazon’s strict standards
✅ Inventory preparation for fragile, textile, beauty, sharp, or hygiene items
✅ Fast turnaround times

We act as your UK-based operations team—handling the logistics, so you can focus on marketing, sales, and brand growth.

📈 How to Launch Your Product on Amazon

Use Amazon PPC:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
Drive external traffic:
- Instagram & TikTok ads
- Influencer promotions
- Facebook groups
Get early reviews:
- Enrol in Amazon Vine (if eligible)
- Insert product inserts with QR codes or thank-you notes
Monitor:
- ACOS (Advertising Cost of Sale)
- Conversion rates
- Keyword rankings

💡 Ongoing Tips to Grow Your Private Label Brand

Regularly update your listing photos and A+ content.
Monitor competitors and adjust pricing or keywords.
Introduce product variations or bundles.
Use feedback to refine product design and packaging.
Scale with complementary products (e.g. if you sell yoga mats, add resistance bands).

🏆 Top 10 Private Label Product Ideas

Looking for product inspiration? Here are proven niches perfect for Amazon FBA private label:

Phone accessories – wireless chargers, lens kits
Yoga & fitness gear – resistance bands, ab rollers
Pet products – grooming gloves, feeding bowls
Home décor – wall art, diffuser sets
Stationery – notebooks, planners
Beauty & skincare – natural deodorants, serums
Toys & baby products – silicone bibs, play mats
Kitchen tools – lunchboxes, storage jars
Travel accessories – packing cubes, toiletry kits
Small electronics – USB fans, portable lamps

Each of these niches offers:

Low competition opportunities
Strong demand
Customisation potential
Low shipping costs (small & light)

📍 Final Thoughts

Launching an Amazon FBA private label brand is a strategic way to build a sustainable, profitable business. But success requires:

In-depth market research
Strong brand positioning
Amazon-compliant product prep

And that’s where Blue30 comes in.

Our FBA Prep Services help you get your products ready for Amazon faster, safer, and without the headaches. We know the ins and outs of Amazon logistics so you can scale confidently.