Batch Number Tracking Made Simple | Blue30 Fulfilment UK
- Blue30
- 6 days ago
- 5 min read
Introduction: Why Batch Numbers Matter More Than Ever

Imagine this: you run a growing e-commerce brand, and a customer reports that one of your products is faulty. Without proper tracking, you might be forced to recall all of your inventory, costing thousands of pounds and risking your reputation. But with accurate batch number tracking in place, you can quickly isolate the problem to a specific group of items
saving time, money, and stress.
In the fast-paced UK e-commerce landscape, trust, quality, and efficiency are everything. Customers want reassurance that the product they’ve received is safe, compliant, and reliable. Retailers and online sellers need a system to back this up and that’s where batch number tracking comes in.
In this guide, we’ll cover:
What batch numbers are and how they work
The difference between batch and serial numbers
Why batch number tracking is essential for compliance and customer trust
The technology behind batch tracking
How Blue30 Fulfilment uses batch number tracking (including FIFO/FEFO systems for expiry-dated stock)
Practical tips for businesses to implement batch tracking effectively
By the end, you’ll know why batch numbers are much more than codes on packaging—they’re the foundation of quality assurance and stock control.
What Is a Batch Number?
A batch number is a unique identifier given to a group of products manufactured together under the same conditions. For example, a cosmetics brand might produce 10,000 units of moisturiser in one run, all labelled with the same batch number.
That number allows every unit in that production run to be traced back to the time, date, and conditions under which it was made. If issues arise, you can identify precisely which products are affected and take swift action.
Why Batch Numbers Matter in Practice
Quality Assurance: Quickly pinpoint defects to specific runs.
Recall Management: Isolate problems without recalling all stock.
Regulatory Compliance: Essential for food, drink, pharmaceuticals, and cosmetics in the UK.
Customer Trust: Transparency strengthens loyalty and confidence in your brand.
What Is a Serial Number?
While batch numbers cover groups of products, a serial number is assigned to an individual unit. Your smartphone, laptop, or even household appliances typically have serial numbers.
They allow manufacturers and sellers to trace the journey of a single item—from production to the customer. Serial numbers are most useful in industries with high-value goods or complex warranties, such as electronics, automotive, and medical devices.
Batch Number vs Serial Number: The Key Differences
Here’s a quick comparison to make the distinction clear:
Feature | Batch Number | Serial Number |
Scope | Covers a group of products | Identifies a single item |
Best For | Food, drink, cosmetics, supplements, pharmaceuticals | Electronics, high-value goods, machinery |
Purpose | Quality control, recalls, stock rotation | Individual product tracking, warranties |
Example | One production run of protein powder | One specific laptop unit |
Many businesses benefit from using both systems together batch numbers for compliance and quality control, and serial numbers for individual traceability.
Why Batch Number Tracking Is Essential
Batch numbers are more than just an administrative detail. They’re essential for:
Regulatory ComplianceIn the UK, the Food Standards Agency (FSA) and the Medicines and Healthcare products Regulatory Agency (MHRA) require clear batch identification for traceability. Without it, you risk fines, reputational damage, and even being barred from trading.
Recall EfficiencyIf an issue arises, batch numbers help you recall only the affected group, saving money and minimising disruption.
Stock Rotation and Expiry ManagementEspecially in industries like food, drink, and supplements, batch numbers are crucial for ensuring products are shipped before they expire.
Operational EfficiencyTracking batches helps streamline your warehouse operations, reduces waste, and ensures the right stock goes to the right customers.
Customer TransparencyBeing able to trace products builds consumer confidence particularly important in the age of online reviews and social proof.
The Technology Behind Batch Number Tracking
Batch number tracking has moved far beyond clipboards and spreadsheets. Today’s systems are driven by technology:
Barcode Scanning: Affordable and widely adopted, barcodes link batch numbers to digital records.
RFID Tags: Enable real-time product tracking without line-of-sight scanning.
Warehouse Management Systems (WMS): Integrates batch data with stock levels, ensuring accuracy.
ERP Systems: Connect batch tracking with wider business processes like procurement, sales, and finance.
At Blue30 Fulfilment, we use advanced WMS technology to log and manage batch numbers in real time. This ensures complete visibility from goods-in to customer delivery, seamlessly integrated with your e-commerce platform.
How Blue30 Uses Batch Number Tracking to Reduce Wastage
Batch number tracking isn’t only about compliance—it’s also about protecting your bottom line. One of the biggest risks for businesses selling perishable or regulated goods is stock wastage due to expiry dates.
At Blue30, we’ve built robust systems that combine batch number tracking with stock rotation rules:
First In, First Out (FIFO): Older stock is shipped before newer arrivals.
First Expiry, First Out (FEFO): For expiry-dated products like supplements or cosmetics, the items closest to expiry are shipped first, regardless of arrival date.
This approach means you never lose track of expiry-dated items sitting in storage. By aligning batch numbers with expiry dates, we help you reduce wastage, save costs, and maximise profitability.
How Batch Number Tracking Works with Blue30 Fulfilment
Here’s what the process looks like in practice when you partner with Blue30:
Goods-In: Stock is received, scanned, and logged with its batch number and (where applicable) expiry date.
Storage: Products are stored with batch identification, ensuring FIFO or FEFO rules are followed.
Picking & Packing: Our WMS ensures the correct batch is allocated to the right orders.
Outbound Tracking: Each order is tagged with the batch number shipped, ensuring full traceability.
Real-Time Reporting: Through our client portal, you can see stock levels, batch data, and expiry information at a glance.
This system not only ensures compliance but also gives you control and confidence that your products are leaving the warehouse in the optimal order.
Benefits of Using Blue30 Fulfilment for Batch Number Tracking
By outsourcing your fulfilment to Blue30, you gain:
Expiry Date Protection: No wasted stock due to overlooked expiry dates.
Compliance: Alignment with UK regulatory standards in food, drink, and pharmaceuticals.
Accuracy: Automated scanning eliminates human error.
Scalability: Whether you ship 500 orders a month or 50,000, batch tracking scales with you.
Customer Trust: Fulfilment backed by complete traceability.
Insightful Reporting: Access batch and expiry analytics through our portal for smarter decision-making.
Practical Tips for Businesses Implementing Batch Tracking
If you’re looking to get started—or improve—your batch number tracking, here are some best practices:
Standardise Your Labels: Ensure batch numbers are printed clearly and consistently on all products.
Train Staff: Everyone handling goods should understand how to manage and log batch numbers.
Integrate Systems: Link your e-commerce platform with your WMS for seamless batch data management.
Adopt FIFO/FEFO: Rotate stock efficiently to reduce wastage and improve cash flow.
Audit Regularly: Periodic checks help identify errors early and keep data accurate.
Frequently Asked Questions
Do all products require batch numbers? Not all, but food, drink, cosmetics, and pharmaceuticals legally require batch traceability. Even outside these industries, batch numbers are a best practice.
What’s the difference between a lot number and a batch number? They are often used interchangeably, both referring to products made in the same run.
How long should I keep batch records in the UK? It varies, but in food manufacturing, you must keep records for at least the shelf life plus one year.
Does Blue30 manage expiry-dated stock? Yes. We use batch numbers alongside FIFO and FEFO rules to ensure products are shipped before expiry, avoiding wastage.
Conclusion: Take Control of Your Stock with Batch Number Tracking
Batch numbers may look like simple codes on packaging, but they’re vital to compliance, customer trust, and operational efficiency. They give businesses the power to manage recalls, protect customers, and reduce stock wastage.
At Blue30 Fulfilment, we specialise in batch number tracking for UK e-commerce brands. From food and drink to cosmetics and supplements, we help you stay compliant, manage expiry-dated stock, and keep your fulfilment running smoothly.
👉 Ready to protect your stock and simplify your fulfilment? Get in touch with Blue30 Fulfilment today and see how batch number tracking can transform your operations.

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