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Privacy Policy

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This Privacy Policy explains how Blue30 Ltd (“we,” “us,” “our,” or the “Site”) collects, uses, discloses, and protects your personal information when you visit www.blue30fulfilment.com or make a purchase through our Site. We are committed to protecting your privacy and ensuring that your personal information is handled responsibly and transparently.

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1. Information We Collect

When you interact with our Site, we collect certain information to help us deliver our services effectively and improve your experience.

a. Device Information

  • Examples collected: Browser type/version, IP address, time zone, cookie identifiers, pages or products viewed, search terms, and interactions on our Site.

  • Purpose: To ensure our Site loads correctly, perform analytics, optimize user experience, and detect potential security issues.

  • Source: Automatically collected using cookies, log files, web beacons, tags, and pixels.

b. Customer Support Information

  • Examples collected: Your name, email address, phone number, and any other information you provide when contacting us.

  • Purpose: To respond to inquiries, resolve issues, and provide service support.

  • Source: Provided directly by you.

2. Minors

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

  • If you are a parent or guardian and believe your child has submitted information to us, please contact us immediately at info@blue30.co.uk to request deletion.

3. How We Use Your Information

We use your personal information to:

  • Provide, maintain, and improve our services;

  • Process transactions and deliver products;

  • Personalize your browsing and shopping experience;

  • Conduct analytics and research to improve our website;

  • Communicate with you regarding your orders, inquiries, or promotions;

  • Provide targeted advertising and marketing (with your consent where required by law);

  • Comply with legal or regulatory obligations.

4. Behavioural Advertising and Analytics

We may use your information to deliver relevant advertising content:

Opt-out of targeted advertising:

5. Lawful Basis for Processing (GDPR and UK GDPR)

If you are located in the EEA or UK, we process personal data under these lawful bases:

  • Consent (e.g., for marketing cookies or email subscriptions);

  • Contract performance (to fulfill purchases);

  • Legal obligation (to comply with regulations);

  • Vital interests (to protect your safety);

  • Legitimate interests (to improve services, prevent fraud, and analyze performance).

6. Your Rights

Depending on your location, you may have the following rights:

EEA/UK (GDPR and UK GDPR)

  • Access the personal data we hold about you;

  • Request correction, update, or erasure of your data;

  • Restrict or object to processing in certain cases;

  • Request data portability (transfer to another service);

  • Withdraw consent where processing is based on consent.

California (CCPA/CPRA)

  • Request disclosure of data we collect, use, or share;

  • Request deletion of personal information;

  • Opt out of the “sale” or “sharing” of personal information;

  • Non-discrimination for exercising privacy rights.

To exercise these rights, contact us at info@blue30.co.uk. We will verify your identity before processing your request.

7. Cookies

Cookies are small text files stored on your device to improve your browsing experience. We use:

  • Functional cookies to remember your preferences;

  • Performance cookies to analyze usage;

  • Advertising cookies to deliver relevant content.

You can control or disable cookies through your browser settings. For more information, visit www.allaboutcookies.org.
Blocking cookies may limit certain features of our Site.

8. Do Not Track

Currently, our Site does not respond to “Do Not Track” browser signals due to inconsistent industry standards.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. When information is no longer required, it will be securely deleted or anonymized.

10. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. International Data Transfers

Your personal information may be transferred and processed outside your country of residence, including to countries that may not offer the same level of data protection. Where required, we use contractual safeguards or rely on adequacy decisions to ensure your data is protected.

12. Third-Party Services

Our Site may link to or integrate with third-party services (e.g., payment processors, analytics tools, advertising networks). These third parties process your information under their own privacy policies. We encourage you to review their policies carefully.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or for other operational reasons. Updates will be posted on this page with a revised “Last Updated” date. Continued use of our Site after changes indicates acceptance of the revised policy.

14. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our data handling practices, contact us at:
Email: info@blue30.co.uk

If you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.

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